Jo Malone is launching the new Wood Sage & Sea Salt Cologne which arrives on the market in September 2014 accompanied with perfumed body care collection. The will be offered worldwide in the most important perfumeries as well as in duty free shops.

Composition of the new , just like its name suggests, is composed of ambrette seed, sea salt and sage, along with red algae and grapefruit. ‘This is different for me’ – says Christine Nagel, perfumer of the composition. She adds: ‘Sea air is mixed with salty and mineral texture of sand and stones. As the scent of driftwood it has natural and fresh sophistication. A complex combination of wood and sea is in its essence. It provides the feeling of freedom and natural spirit.’

Wood Sage & Sea Salt Cologne was created with the intention to evoke the feeling of pleasure, freedom and escape into nature, inspired by the unique character and quality of British beach. With the aim to reflect the whole idea, photos of the advertising campaign were taken in Northumberland by the British fashion photographer Tim Walker. Assortment of the collection Jo Malone Wood Sage & Sea Salt includes flacons of 30 and 100ml Cologne, 250ml Body & Hand Wash, 175ml Body Crème and 200g Home Candle.

• Nectarine Blossom and Honey was launched in 2005
• Nose behind this is Jo Malone

Jo Malone London joined The Estee Lauder Companies' family of brands in 1999 and is available in 22 countries and territories. Jo Malone London is a British lifestyle brand known for its unique portfolio and luxury products for the bath, body, and home. Rewriting the rules of perfumery by mixing unexpected combinations of ingredients and providing elegant yet playful concepts where the scent is used with abandon, the world of Jo Malone continues to inspire a loyal following. Earthy and aromatic with a herbaceous, peppery edge, it lends a sophisticated accent to the scent. This intoxicating white floral is renowned for its sumptuous, sensuous scent that leaves a captivating trail. A woody note with an amber-like scent that brings addictive warmth to the . Ingredients are alcohol denat., , water, bht, limonene, linalool, citronellol, citral, geraniol. Spritz generously onto your wrists, neck and pulse points – your body heat will help to diffuse the as the day goes on. Wear alone or layer with another Cologne or your favourite Bath & Body products.